On 8 June 2012, at the invitation of the China Light Industry Information Centre and the China Food Culture Research Association, Lisheng Group took part in the “2012 China Cereal Food Expo.” With “green, premium, branded and safe” as its exhibition theme, Lisheng displayed more than 100 varieties including wheat flour, dedicated flours and dried noodles. Taking it as its mission to lead the direction of cereal-food development, Lisheng’s participation won unanimous praise from the organisers — including the China Food Culture Research Association — and from industry peers.