Lisheng Recognised as a China Well-Known Trademark

On 29 November 2011, welcome news arrived from China’s State Administration for Industry and Commerce: the “Lisheng” trademark of Shandong Lisheng Flour (Group) Co., Ltd. was recognised as a China Well-Known Trademark. That day the administration published 350 newly recognised China Well-Known Trademarks for 2011, with “Lisheng” among them.

This recognition followed a series of earlier honours — “China Top Brand” (2007), “National Top 50 Flour Processing Enterprises” (2010), “Shandong Famous Brand” and “Shandong Well-Known Trademark.” A trademark is a vital piece of intellectual property and a major intangible asset for any enterprise. The group will treat this recognition as an opportunity to cherish its reputation, extend the value of the “Lisheng” brand, and offer consumers more natural, healthy products.

For overseas buyers, the “China Well-Known Trademark” — together with the 2007 “China Top Brand,” the 2010 “National Top 50 Flour Processing Enterprises,” “Shandong Famous Brand,” “Shandong Well-Known Trademark” and “Provincial Key Leading Enterprise in Agricultural Industrialisation” — forms the foundation of Lisheng’s brand and credibility in international markets. For importers, supermarkets and foodservice distributors, authoritative third-party recognition means lower supplier risk and greater certainty of cooperation, an important prerequisite for noodle and flour OEM manufacturing and private-label partnerships. Combined with ISO 9001, ISO 22000 and HACCP food-safety and quality-management systems, Lisheng can supply stable, compliant volume products and customise formulation, specifications and packaging to a client’s brand — helping importers and distributors build long-term, trustworthy supply relationships.