As the Horse rides off on auspicious clouds and the Goat arrives on a gentle breeze, full of enterprising spirit, we welcome a 2015 of passionate leaps forward. On this New Year occasion, on behalf of the board of Lisheng Group, I extend greetings to the leaders, friends and distributors who have always cared for and supported Lisheng, and to all our quietly dedicated employees. May you enjoy great fortune in the Year of the Goat.
In 2014, through standardisation and informatisation and the joint efforts of all employees, Lisheng achieved gratifying results: the group processed 492,200 tons of wheat and 60,400 tons of dried noodles, with operating revenue of more than 1.3 billion yuan — up 5.95% from 2013 — and net profit of 24.73 million yuan.
2015 will be a year of enterprising leaps. In January, the group acquired a well-known flour enterprise in Shenzhou, Hebei, establishing Shandong Lisheng Group Shenzhou Flour Co., Ltd. — its first step in expanding beyond the province. In 2015, the group will continue building a top-tier talent team, improving management and systems, rolling out a replicable management model, building the most competitive grain-and-food group, creating a 10,000-ton-per-day wheat-processing enterprise with over 10 billion yuan in annual revenue, and continuing to provide society with safe, reassuring food — helping realise the Chinese Dream with the patriotic spirit of Lisheng people.
Once again, sincere wishes to leaders and friends from all sectors for a happy New Year and a joyful family.